The Importance of Social Media…

Your next job as a model could depend on your social media following.

Vogue editor in chief Amy Astley says “Social media has allowed these girls to have a voice and a platform and not just be some random, anonymous model,”

Harper’s Bazaar executive editor Laura Brown added “If a model happens to come with a few thousand or a few million followers, that’s amazing for brands…especially if you’re a brand that wants to target a new, younger demographic, you’d have to consider [hiring] those girls in a second.”

Read the full article HERE

View Gigi Hadid’s tips for building your personal brand through social media video HERE

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