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Doing more off the runway
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The Modellounge APT.

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Puma Fashion Week Training
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British Vogue's Editor-in-Chief
at Modellounge.

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Revealing how cool and influential models really are!

 

We love models so much that we couldn’t help but look a little deeper than usual into this months glossies.

We pulled 10 of our favorite magazines and literally went page by page, so that you didn’t have to.

Here’s some interesting things we learned about models this month:

 

– 759 pages of 2,211 total pages (10 magazines) featured models.

– 3 of the 10 magazines featured a model on the cover.

– 75% of all fashion & beauty trend articles featured models.

– More than 80% of magazine ads featured models, not celebrities.

 

– 9 stories/articles/interviews centered around models, including:

 

Elle Magazine: Freja Beha Erichson
Elle Magazine: Hailey Baldwin
Marie Claire: Joan Smalls
Harper’s Bazaar: Anna Ewers
Marie Claire: Kate Upton
Lucky Magazine: Joan Smalls
Allure: story about models off duty influence
Vogue: Aymeline Valade
Vogue: Andrea Pejic
V Magazine: Paige Reifler

 

Soooo what does all of this data prove? Models are cooler, more appealing and more influential

than everyone else! (But of course, we already knew this.)